How to start
Here are few things you should do, to encourage your website’s visitors to trust you, to share your site’s content and to naturally increase the page views.
1. The website
Having a great website for your business is the most important thing and is not optional. Everybody knows that first impression matters the most. So, get yourself a website that looks professional to ensure the best first impression about you and your business.
2. Domain name
Most people think that having the keywords you wish to be ranked for in Google, in your domain name would help with your search engine optimization. Wrong! The best option is to choose a domain name that includes your business name.
3. Easy Navigation
If designing websites is not your area of expertise, then don’t design your website yourself. Website designers don’t just create websites. They have years of experience and skills to make your website easy to navigate and to use. Also, they will know how to build it to encourage your visitors to interact with it, this way increasing its conversion rate as well.
4. Responsive Design
15 years ago, when websites were mostly text-based, anybody could design a website that would look good on any computer screen or device. Since then, things have significantly changed. Now, you have to make sure that your website looks great in any browser and on any computer, laptop, tablet or phone. Not having a responsive design, there is absolutely no point of driving traffic to your site. You will only end up disappointing your visitors that will never come back.
5. Quality Content
Having good quality content on your pages and posts is another key factor in building a great web presence. Once you start to have visitors, it’s important you convince them to come back and visit your site regularly. The only way of doing this is by providing good quality content, relevant and very informative for your line of work.
6. Website Optimization
With so much competition out there, there will always be so many results shown up in search engines searches. Not all of them though will load fast in your browser, be responsive, easy to navigate and with good quality content as well. This is why optimizing your website sometimes makes all the difference between your page and others like it.
Make sure that your web pages are loading fast in any web browser. You can test your website’s speed on http://gtmetrix.com. Using this online tool will also show you all areas you need to improve, to ensure a fast loading speed.
Always use permalinks. If you are using WordPress, the permalinks option comes as default, with your WordPress installation kit and it just need to be ticked and activated.
Resize your images to the right size. If you use too large or too small image sizes and your website will force them to resize while loading, this will only lead to decreasing your page speed.
Make sure that your web pages are loading fast in any web browser. You can test your website’s speed on http://gtmetrix.com. Using this online tool will also show you all areas you need to improve, to ensure a fast loading speed.
Always use permalinks. If you are using WordPress, the permalinks option comes as default, with your WordPress installation kit and it just need to be ticked and activated.
Resize your images to the right size. If you use too large or too small image sizes and your website will force them to resize while loading, this will only lead to decreasing your page speed.
7. Publishing your website
Submit your site to search engines
Submitting your site to search engines manually is a good way to get indexed and ranked. If you’re using WordPress, add an XML sitemap plugin to ensure your entire site will be crawled properly.
Send out a press release
Each time when your company does something awesome, write a press release to tell the world. You can even hire a copywriter or PR specialist to create an eye-catching press release and submit it straight away to the best newswire sites.
8. Social Media
Twitter, Facebook, Pinterest, Youtube, StumbleUpon… there are so many social networks that are free to use out there. Social media should be a key factor you should focus on from day one, although it may be time consuming.
For efficiency, you might want to give less importance to social networks that don’t offer opportunities for traffic generation.
When your blog posts are online and people are reading them, you need to make them easy to
link to. Make sure every page, post or article of your blog has sharing buttons for the most popular social networks.
For efficiency, you might want to give less importance to social networks that don’t offer opportunities for traffic generation.
When your blog posts are online and people are reading them, you need to make them easy to
link to. Make sure every page, post or article of your blog has sharing buttons for the most popular social networks.
9. Offer help and support
Seek out feedback, testimonials and reaction from clients and prospective clients. Targeting people with a survey has two benefits: it reinforces your customer focus, and it also gives you the chance to push out links to your website via email and the social web. People like having the opportunity to give their opinion and this may also help you find the right key point to get their full attention.
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