Website Design Company
Source: Extreme Studios
How to Start
In the past few years, the recession, the credit crunch or however you want to call the times that we’ve all been through, had some direct consequences over businesses. Especially, new launched businesses. But website design Surrey companies came up with some great solutions to help small business owners.
People will always be looking to start a new business, no matter how difficult the economical climate will be, nationally or world wide. Nowadays, an entrepreneur looking to start a new business will be more careful than ever before to do a proper marketing research and to save money on advertising costs.
Therefore, a business website, from a simple web presence (or an online business card if you wish) it used to be few years ago, now it became the most important marketing tool of our generation. Used wisely, can save you a huge amount of money on marketing and advertising costs.
How can a website be used to save money, you might ask. Well, let’s say that everything starts with a good quality content.
Copywriting & Blog Posting
If you want to start your own business in a specific niche, we can only assume that you are a specialist and / or you have a vast experience in that field.
Sharing your knowledge, sharing tips, industry insights and general guidelines is a good practice to start the blog section on your own business website. If the quality and relevance of these articles is high enough, not only that you will have more and more unique as well as returning visitors on your website, but you start to have your own loyal audience.
What does it mean? It means that you have now made your first step to success. IDENTIFYING YOUR AUDIENCE.
Subscribers & Newsletters
Identifying your audience is just the first step. Now what you have to do is making sure that you will REACH YOUR AUDIENCE without waiting for them to visit your website. Asking your visitors to subscribe to your newsletter will just give them an easy way of keeping tabs on what you write. And if they liked what they’ve read so far, entrusting you with their email addresses will be a pretty reasonable thing to do.
Now it’s the point where you already started to save money. How? Well, how much would you spend when paying an email marketing campaign to a specialized company? You might think that you can send some emails as well, but how do you get those email contacts? Not to mention that few emails would not do. You need hundreds, if not thousands.
Furthermore, if you pay for an email marketing campaign, your costs would increase considerably, if you don’t have your own contacts database. Just to give you an idea about the costs, a local email marketing provider in Surrey would charge you from £500 up per month, for bursts of up to 1500 emails sent monthly.
With 2-3 great quality articles per week posted on your blog, you can secure an audience of few thousands of subscribers within few months.
The next step is simple. Instead of giving away your database to a specialized company, here is a tip. Have your website designed on a WordPress platform (open source and future proof) and get the best newsletter plugin there is currently on the market: MyMail Newsletter Plugin from CodeCanyon.
Source: MyMail Newsletter Plugin
Let’s see how much you saved so far:
WordPress Website Design
- 5 web pages (including the Blog page)
- £300 – £500
MyMail Newsletter Plugin
- Unlimited Subscribers
- Unlimited Emails Sent Monthly
- Less than £15
You saved more than £1000 in 3 months. How’s that for a business start?
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