The Importance of a Responsive Mobile Website For Businesses


WEBSITE DESIGN SURREY
WEBSITE DESIGN SURREY
Source: Extreme Studios

What is a responsive website design?

Responsive website design is simply a site that has been built to satisfy all levels of online use. A responsive website will adapt from a standard desktop pc or laptop and automatically shrink to ‘fit’ a tablet or smartphone’s limited screen size. If your website is not built to be responsive, mobile users will not have an optimum user experience and will probably click away from website.

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Is responsive really that important?

You be the judge, here’s some stats (from 2013) –
  1. 50% of mobile phone users, use mobile as their primary Internet source
  2. 72% of tablet owners purchase online from their tablets each week
  3. More than 2 billion new mobile devices were shipped in 2013
  4. 57% of users say they will not recommend a poorly designed site

Why go responsive?

A well designed responsive website will remain ‘future proof’ – any new advances in device technology will be adopted and reacted to by the website. Responsive should mean an adaptable, sleek and good looking website – and we all want that.
The last statistic above is an important one for businesses. 57% of users will not recommend… we get that. You can also be pretty sure they themselves will not be purchasing from the site or business in question.

Definition

Responsive designis all about giving the user the optimum experience whilst on your website. A happy user converts to a happy customer a lot easier than an unhappy user.
Extreme Studios: Recommended Web Design Agency
Extreme Studios: Recommended Web Design Agency

True Fact

So, 50% of all mobile users use their smartphone as a primary internet source. That’s surely too great an audience to not cater for? Yes, currently mobile users can see your site, but honestly, how does your site currently look on a mobile?

How to know if your website is responsive

  • Can you navigate easily?
  • Is the copy clear enough to read?
  • Is everything squashed?
Having fun yet? We’re guessing not. And neither will your customers.

Is your website responsive?

If the answer is no, you really need to consider if a redesign is required. Or, phrased differently, can your business do without mobile device based customers?
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